About Us

Born from the spirited finale of Double The Money on Channel 4, Need captures the essence of those caught in life's whirlwind - much like our Founders Natalie and Jack.

We are Need. The specialty coffee for busy people like you. 

We’ve all been there: up since the crack of dawn, on-the-go toast for breakfast, a bombardment of emails, missed calls from your mum; your partner asking you what you want for dinner; your friend hungover and worried they messaged their ex; you: desperately needing a moment to yourself, away from the chaos to recharge and find solace.

We are just what you need.

We’ve created beans for every moment of the day. We know how much you value a strong brew, how you savour the moment and recharge before you’re off again. It's time to appreciate life's little joys.

Need Beans

At Need, we source quality coffee from people who we genuinely love working with, while treating it with the respect it deserves. We believe in creating an extraordinary coffee experience and making a positive impact every step of the way. Dedicated to fostering a fairer, more sustainable and cooperative supply chain, whilst working with organisations to help those in need. Need's beans are 100% arabica with carefully crafted tasting notes individual to each blend. Packaged and swiftly delivered within hours of roasting, Need’s commitment to quality, guarantees fresh beans whenever and wherever they are desired, redefining instant coffee.

If you are part of an organisation fighting for change, please get in touch.
 

Our Founders

We're Jack and Natalie. It’s been an interesting few months, starting with Natalie on a night out… meeting with a friend who works in TV to then being cast in the new Channel 4 TV show, with host Sue Perkins called Double the Money. Little did we know where the adventure would take us...

With extensive experience within the hospitality and events industry, we have served, met over and tasted lots of coffee. Moreover, we find ourselves constantly living in the whirlwind. To combat this, we take solace each day, sharing a cup of coffee and a moment of peace, before cracking on with the day ahead.


We created Need for people who need a coffee that can keep up with their lives, people like us. Workouts in the morning, meetings during the day, and a last-minute dinner with friends; our lives are anything but quiet and we need coffee to match our pace.

Balancing indulgence with energy, we’ve made it simple to fit a quality cup of coffee into your day. Our blends make room for the perfect moment of calm, too, so take a moment to brew, breathe, sip, and savour the coffee. Thank you for supporting our journey!

Shop Collection